Key Accountabilities: Strategize, execute, monitor, and manage campaigns across multiple platforms Oversee growth in performance to meet clients business goals and strategies. Manage the platforms daily budgets, billing reconciliation, and spend pacing in adherence to allocations and desired return Map ad formats to advertising objectives Manage a test and learn strategy across traffic to drive insight into brand traffic behavior Plan and Optimize landing page testing Report on key performance indicators and lead generation initiatives Create eye-catching and informative pay-per-click text ads as well as continuously implement text ads A/B testing. Collaborate with data science and marketing teams to discover, and test data-driven ways to optimize performance Build Budget Recommendations & Pitch Decks Document campaign evolution to monitor the overall performance and identify best practices. Present account reviews internally as well as to clients Explore new opportunities to grow campaigns more efficiently and effectively Test new channels and trends to build credibility, remain competitive and possess an added value.



Ensure a data-led approach to all activity, creating a clear test & learn the strategy