Responsibilities:

Developing and implementing a content strategy that aligns with the company's goals and objectives.
Creating high-quality written and visual content, such as blog posts, social media posts, infographics, videos, and web copy, that showcases the company's expertise and services.
Managing the company's social media accounts, including scheduling posts, responding to comments and messages, and analysing engagement metrics.
Collaborating with the design and development teams to create multimedia content that supports marketing and sales efforts.
Conducting research to stay up-to-date on industry trends, customer needs, and competitor activity to inform content creation and strategy.
Optimize content for search engines and other digital channels, such as email marketing campaigns.
Tracking and analyzing content performance metrics, such as website traffic, engagement rates, and conversion rates, to continuously improve content strategy and execution.

Skills :

Knowledge about marketing tools
Strong writing and communication skills
Experience in content creation, and familiarity with web development and design concepts.
Ability to work efficiently without compromising quality or accuracy.