Key Responsibilities
• Drive Secondary sales target through regular interactions with key retail chains in assigned territory
• Systematically analyse various data & reports available in the system to derive insights and drive plan of action
• Ensure superior in-store execution by driving key metrics on assortment, the share of shelf
• Ensure superior service to the retail chains by ensuring on-time replenishment (fill rates)
• Ensure timely configuration of promos and schemes on Distributor Management System
• Incrementally increase aided store (stores with associates allocated) performance by continuously monitoring and coaching the in-store merchandisers/promoters
• Ensure timely realization of sale value by timely execution of Purchase Order (PO)
• Proactively keep track of competition activity (4 Ps - Product, Price, Promotion, Placement) and disseminate information upwards seamlessly
• Trains the associates and merchandisers regularly on product knowledge, schemes & promos and also on usage of HHT (Hand Held Terminal)
• Coach the in-store associates to help them grow the business as well as earn better incentives