Responsibilities

Acquainted with SEO-focused writing style for web-based content development.
Draft creative and customer engaging blogs/ articles and revising/ updating precious articles through ideas.
Keeping track of trending formats and trends on social media.
Creating compelling headlines and body copy that will capture the attention of the target audience.
Identifying audience's needs and recommending new content to address gaps in the current content.
Develop content ideas considering reader and audience appeal.
Produce engaging, industry-leading thought leadership content to support marketing and other strategic initiatives.
Collaborate with team to generate new content, and identify creative ways to repurpose existing content for various channels.
Organize writing schedules to complete drafts of content or to finish projects within deadlines.
Create engaging short content for social media through infographics, slides, Tweets, Facebook, and LinkedIn posts.
Ensure all relevant details for every product and collection are updated on the website (this includes title, description, image tagging, correct SKU code).
Reciprocate to the PR activities of the organization in coordination with your superiors for producing engaging social media posts, publishing multiple media articles, stories and press releases as and when required.
Should be able to work independently exercising excellent judgment to manage diverse projects from start to finish with minimal guidance.
Proven experience as a content writer with strong storytelling skills that captures the viewers’ attention creating an engaging business content.
Draft blogs based on proficient research with minimal to expert level of writing.
Data-driven with a high attention to detail.