Responsibilities:
• Work closely with Product/tech team to make website /landing pages more SEO friendly
• End to end ownership of
• o Technical SEO – SEO friendly URL structure , regular check on site loading speed, find & fix crawl error, checking page depth
• o Off Page SEO – Analysing competition links, link intersect analysis
• Perform keyword research and competitor analysis to create strategic content plays for new content, content optimization and new content formats.
• Devise content roadmap and plan for middle and bottom of the organic funnel.
• Collaborating with the content team to create high-quality content and scale content production.
• Lead projects from inception to completion with detailed opportunity assessment and impact reporting.