Responsibilities and Duties :

- Assist in the formulation of strategies to build a lasting digital connection with consumers

- Plan and Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)

- Manage and maintain the company's owned media including websites, mobile apps, and email/CRM software

- Manage social media marketing and digital advertising campaigns

- Plan and monitor the ongoing company presence on social media ((Linkedin, Facebook, Twitter, Instagram, Youtube etc.)

- Prepare online newsletters and promotional emails and organize their distribution through various channels

- Provide creative ideas for content marketing and update website

- Collaborate with designers to improve user experience

- Track SEO and Google Analytics data and make complex analysis

- Analyze digital marketing analytics reports and share insights with the team to develop optimization plan Anticipate sales performance trends

- Build and inbound marketing plan

- Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team