Responsibilities for Digital Marketing Manager



 Analyze digital data to draw key recommendations around website optimization

 Conduct social media audits to ensure best practices are being used

 Maintain digital dashboard of several different accounts

 Coordinate with the sales team to create marketing campaigns

 Prepare emails to send out to customers

 Monitor key online marketing metrics to track the success

 Create and maintain online listings across the potential business platform

 Ensure that the brand message is consistent

 Plan and execute all digital marketing, including SEO/SEM, PPC, SC, B2B marketing database,

email, social media, and display advertising campaigns

 Design, build and maintain our social media presence

 Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

 Identify trends and insights, and optimize spend and performance based on the

insights

 Brainstorm new and creative growth strategies

 Plan, execute, and measure experiments and conversion tests

 Collaborate with internal teams to create landing pages and optimize the user

experience

 Utilize the strong analytical ability to evaluate end-to-end customer experience across

multiple channels and customer touchpoints

 Instrument conversion points and optimizes user funnels

 Collaborate with agencies and other vendor partners

 Evaluate emerging technologies. Provide thought leadership and perspective for

adoption where appropriate