Job Responsibilities
Duties and Responsibilities
• Use Social Media to influence and attract talent - Increase engagement in Social and Digital Channels
• Initiate & execute effective recruitment marketing<xqyqz> employer branding strategies to engage and attract top talent
• Responsible for the Development & Management of digital properties for the firm like Careers page<xqyqz> internal employee engagement portals
• Work closely with internal stake holders to build communication strategy and ensure communication of Employee Value Proposition (EVP)
• Collaboratively partner with talent acquisition<xqyqz> marketing and related teams & leaders to create content for social media<xqyqz> video content<xqyqz> campaign<xqyqz> emails<xqyqz> etc.
• Develop and execute employer brand communication and content strategy about company values and culture for internal and external consumption
• Collaborate with various teams and functions to develop content to help them reach existing and prospective employees
• Ensure the messaging through the content establishes BFL as an employer of choice to prospective job seekers
• Establish and maintain relationships and partnerships with external communities<xqyqz> campus as well as
Support team for all campus engagement and branding requirements
• Track success and effectiveness of employer branding strategies and campaigns.
• Create programs to engage employees and generate excitement about the brand
• Provide writing<xqyqz> editing and content management support