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Job Description:
Responsibilities:
Lead the development and execution of a comprehensive Search Engine Marketing strategy.
Manage a team of search engine marketing specialists and ensure their efforts align with the overall strategy.
Manage and optimize PPC campaigns on Google and Bing
Conduct regular market and competitor research to identify new opportunities and stay ahead of the competition.
Monitor campaign performance and make data-driven decisions to improve results.
Collaborate with other teams (e.g., content, design, and sales) to develop and implement effective landing pages and ad copy.
Stay up to date with the latest search engine marketing trends and industry developments.
Prepare reports and present results to senior management.
International Experience – US, UK, Europe in PPC Campaign management
About Company: