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Job Description:
Responsibilities
Build our positioning and messaging that differentiates our products in the market to support all our marketing campaigns
Conduct market research and stay up-to-date on industry trends and the competitive landscape
Work closely with product managers to align on key market problems and overall go-to-market strategy
Plan the launch of all new features and new products. This includes defining the value proposition, messaging, and orchestrating the creation of new collateral and assets
Deeply understand how to scope and execute marketing strategies needed to reach different customer segments
Author and own product content marketing for product positioning, case studies, battle cards, feature sheets, and selling tools and drive top of funnel leads in collaboration with broader marketing team
Manage external agencies and vendors as needed
Identify success metrics for campaigns and activities, and drive regular communication on progress with key stakeholders
Partner with growth marketing, content, design, and communications teams to ensure we are telling our story across all of our channels.
About Company:
