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Job Description:
• Create, implement and manage CUSTOM SEO strategy to improve rank, conversion, and overall traffic
• Perform ongoing keyword research including discovery and expansion of keyword opportunities
• Optimize website content, landing pages, and paid search copy to ensure high-quality scores and low bounces
• Researching and implementing content recommendations for organic SEO success
• Stay up to date with the latest Google algorithm changes as well as SEO and digital marketing trends and best practices.
• Monitor and evaluate search results and performance across major search channels to improve rankings and understand SEO strategy performance
• Develop and implement link-building campaigns
• Performing ongoing keyword discovery, expansion and optimization
• Researching and implementing search engine optimization recommendations
• Researching and analyzing competitor links and onsite strategies
• Working with the development team to ensure SEO best practices are properly implemented on newly developed code
• Recommending changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Able to handle 100+ keywords a month SEO
• Must have in-depth knowledge of On-Page SEO
• Identify & implement Product Detail Page optimizations
• Collect data and report on traffic, rankings and other SEO aspects
• Must have handled outreach marketing for guest posts, HARO, skyscraper, broken links
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