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Job Description:
Amazon is hiring a Marketing Manager for its RBS Retail Efficiency organization in Bengaluru. This role focuses on product marketing, brand protection, product authenticity, serialization, brand trust, and customer confidence.
The Marketing Manager will independently own major product marketing initiatives and develop go-to-market and adoption strategies for Amazon's product authenticity and serialization programs. The role involves building and scaling Account-Based Marketing (ABM) programs, managing the complete marketing funnel, and improving awareness, lead generation, enrollment, activation, and retention.
The position also includes developing lifecycle and nurture campaigns across email, social media, webinars, outbound marketing, and onboarding journeys. The candidate will use data, metrics, Excel, Tableau, customer research, and CRM/marketing technology to measure campaign effectiveness and drive business improvements.
About Company:
Amazon is a global technology and e-commerce company focused on delivering customer-centric products, services, and experiences at global scale. Its businesses include e-commerce, cloud computing, digital payments, advertising, logistics, artificial intelligence, entertainment, and other technology-driven services.
Amazon operates large-scale platforms serving millions of customers, sellers, and businesses worldwide. The company emphasizes customer obsession, innovation, data-driven decision-making, operational excellence, and long-term business growth.
This position is part of Amazon's RBS Retail Efficiency organization and focuses on the company's product authenticity and brand protection business. Amazon develops programs that help brands verify product authenticity, strengthen supply-chain security through serialization, and improve customer confidence.
The role contributes to growing adoption of these solutions by developing product marketing strategies, brand-facing campaigns, lifecycle programs, go-to-market initiatives, and data-driven marketing mechanisms.
