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Job Description:
***Immediate Joiners Only***
***Work From Home***
We are looking for 2-3 yrs experienced and talented to join our team! You will be working with a team of highly skilled and experienced team.
PPC Specialist Roles & Responsibilities
Plan, create, and manage PPC campaigns across a variety of channels
Expertise in Google Search Campaigns, Display Campaigns, Local Campaigns, Remarketing,
and Goal Conversion Tracking
Keyword research and management to optimize bids (add PPC keywords and negative keywords)
Optimize bidding at keyword, placement, device, geographic, demographic, and other levels
Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)
Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates
Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators
Stay on top of search engine and PPC industry trends
Preferred Skills
Experience with Google Analytics, Google AdWords, and Facebook Business
Functional experience with all channels of Social Media
Advanced knowledge of Microsoft Excel and PowerPoint
Strong attention to detail
Strong interpersonal skills, listening skills, and an articulate presenter
Excellent writing proficiency and content creation skills
Creative Thinking
Analytical skills
Research and problem solving skills
These skills are essential to the toolbox in order to break into the field of Paid Search because almost all of them will be required on a regular basis.
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