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Job Description:
Skillset and Capabilities:
Research on social presence and strategies of competitors
Plan and create content/promotion calendars and execute creative social campaigns
Achieve increased social engagement, the website traffic and strategically exploiting all aspects of the social media marketing roadmap
Should have an understanding of how each social media channel works and how to optimize content so that it is engaging to build traction
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
Generate, edit, publish and share daily content (original text, images, and videos, etc.) that builds meaningful connections and encourages the audience to take the desired action on your posts
Set up and optimize company pages within each platform to increase the visibility of the company’s social content
Keep a close eye and moderate all user-generated content in line with the moderation policy for each channel
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information
Basic knowledge of SEM, PPC and Paid ad campaigns with monitoring using web analytics tools (e.g, Google Analytics, Web Trends) is a must
Analyze above efforts, conclude and prepare insightful reports (transformations, CTR, Impression Rate, CPA, CPC)
Must have a good understanding of technologies, such as cloud infrastructure, IoT, data analytics, and other technologies in the IT domain
Exposure to B2B technology writing for different buyer profiles, such as decision-makers, influencers, technology evaluators, thought leaders, etc.
Creative writing and storytelling that appeals, attracts prospects, and helps in boosting brand awareness and interest
Capability to conduct secondary research on industry-related topics and generating ideas for social engagement is a must
Understanding and exposure to an industry vertical (e.g., Healthcare, Manufacturing, BFSI, Retail) is a plus
A keen eye for visual embellishments and positioning of the content in the proper manner and format
About Company:
