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Job Description:
#What will you be doing:
-Driving Fi’s content marketing strategy - building a content platform and content ecosystem that drives discovery and brand awareness for Fi.
-Developing and executing content marketing plans to support brand objectives and drive website traffic
-Developing and executing a YouTube strategy for Fi.
-Conducting research to identify relevant topics, trends, and keywords to optimize content for search engine optimization (SEO) and audience engagement.
-Collaborating with subject matter experts, marketing team members, and other stakeholders to gather information and insights to create compelling content.
-Managing the content calendar and ensuring timely delivery of content across different platforms.
-Optimizing content for SEO and ensuring adherence to brand guidelines, tone, and style.
-Monitoring and analyzing content performance metrics, such as website traffic, engagement, and conversions, and using data-driven insights to improve content effectiveness.
-Staying up-to-date with industry trends and best practices in content marketing and incorporating them into content strategies.
-Establishing and building brand Fi on content platforms like Quora, Reddit, Telegram
#You should apply if :
-You are an independent thinker who loves developing relationships, driving results and has a strong execution focus
-You’ve managed content for consumer brands for 3-8 years at the client/brand side, have experience across content platforms and a proven track record
-You have a strong understanding of content marketing strategies, SEO principles, and best practices
-You are proficient in using content management systems (CMS), marketing automation tools, and analytics platforms
-You are creative, write good English, can proof check and have an opinion on visual design
-You are a do-er - A self-starter who is able to iterate quickly and work well with a team with excellent organizational and time management skills
-You’re looking for a start-up experience - You enjoy creating structure out of chaos.
About Company:
Who we are: Simply put, a FinTech startup for digital natives. Our mission is to help our users demystify their finances, maximize their savings and spend intelligently.
Why you should work with us: We are about doing the right thing always, both for our team and users. We are a positive, transparent and inclusive community celebrating success together, encouraging bias for action and individual brilliance. We are ambitious and want everyone thinking - impact and growth.
With rich experience in the world's leading tech companies and banks, we deeply and equally understand both the - fin- and - tech- in fintech. Funded by leading global VCs, we- re in pursuit of a fantastic experience for both our consumers and colleagues.
