AI Creative Lead

PhonePe is hiring an AI Creative Lead in Bangalore.
The role focuses on creative leadership, brand strategy, storytelling, and AI-enabled creative workflows.
The candidate will lead creative output across a large marketing organization.
Responsibilities include setting visual, narrative, editorial, and brand quality standards.
The role involves using AI and modern creative tools as co-pilots for designers and writers.
The candidate will establish human-in-the-loop review and brand safety processes.
The role includes mentoring designers, copywriters, animators, and creative strategists.
The candidate will oversee major campaigns, brand launches, and performance marketing assets.
Strong knowledge of visual design, art direction, copywriting, and Indian consumer behavior is required.
Candidates should have 8–12+ years of experience in creative leadership, brand strategy, or advertising.

About Company:

PhonePe is a leading Indian digital payments and financial services company headquartered in India. Its flagship PhonePe digital payments app was launched in August 2016. The company provides a wide range of digital payment services for consumers and businesses across India. PhonePe has built a large network of users and merchants through its digital payments platform. The company has also expanded into financial services, including insurance, lending, and wealth management. Its portfolio includes consumer technology businesses such as Pincode and Indus AppStore. PhonePe focuses on using technology and innovation to make financial services more accessible. The company works on large-scale platforms that handle millions of transactions and customers. Its culture encourages employees to take ownership and solve complex problems. PhonePe promotes data-driven decision-making, creativity, and continuous innovation. Employees work closely with business and product teams to develop impactful solutions. The company provides opportunities to work on challenging technology and analytics projects. PhonePe emphasizes collaboration, intellectual curiosity, and customer-focused innovation. Its overall vision is to help people accelerate their progress by improving access to money and digital services.