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Job Description:
#DUTIES AND RESPONSIBILITIES:
● Develop, write, edit and publish compelling content through a variety of mediums like blogs, landing pages, infographics, webinars, direct mail, etc
● Translate marketing analytics into meaningful content edits, updates or improvements
● Work with Manager to determine best content strategy for all marketing campaigns
● Take complex ideas and concepts and translate them to relatable and actionable copy for target audiences on all marketing channels ● Work with the Account Managers and Customers to develop content strategies that align with their business goals
● Produce persona-based content for various stages of the funnel, including eBooks, white papers, case studies, live webinars, guides, videos, etc.
● Propose and promote writing standards, and actively participate in creating mechanisms to scale best writing practices
#SKILLS & REQUIREMENTS:
-A Bachelors or Masters with majors in Communications, Marketing, Media & Journalism, English, or related field
● 2+ years experience in reporting, blogging, interviewing, fact-checking, copyediting and posting on all digital channels
● Must have hands-on experience in content marketing (or publishing) and a proven track record of managing social and online communities
● Should have knowledge of deploying content management systems across interactive platforms
● Impeccable attention to detail, exceptional writing skills
● Must be able to communicate difficult-to-understand concepts to tell a powerful story leveraging narrative, graphics and/or video
● Capacity to balance, prioritize and deliver excellent result under tight deadlines
● Proficient computer skills, including Microsoft Office Suite and Google Docs
About Company:
Anteriad, meaning “pointing forward,” accurately represents its forward-looking approach and solutions that help customers take the lead in a competitive market. Anteriad is the leading B2B marketing solutions provider for blue-chip brands, including IBM, Microsoft, and Cisco. Marketers choose Anteriad for their intent-driven, full-funnel ABM and demand generation platform, world-class data and analytics, and performance marketing capabilities. Anteriad drives meaningful growth for customers by combining the technology and expertise B2B marketers need to win in today’s competitive market.
